For Romanians, Christmas is all about home cooked meals. For KFC, Christmas is all about… the Christmas Bucket. We defined The Almost Christmas Dinner as the ideal territory our Christmas Bucket can play in, during a season when traditional Romanian food is usually king.
It is about all those informal meals that happen around Christmas.
When taking a break from shopping in the parking lot.
When going on a road trip and getting a bite on the way.
When meeting colleagues for Secret Santa.
When the house is a mess and you order in.
When getting together with childhood friends.
The
Almost-Christmas Dinner
Client: KFC
We also create a special packaging illustrating some Almost-Christmas moments. Like a Christmas Bucket on the backseat of a car, surrounded by presents, a couple decorating the house, or a guy trying to balance pile of gifts after a shopping marathon.
