There are so many burgers on the market that you don’t even know how to promote them anymore. And lately, more and more brands are using celebrities and famous chefs to endorse their burgers. Especially McDonald’s.

A perfect context for KFC and the launch of their new burger. KFC is a brand that promotes the #forreal spirit, and with the launch of their new burger, they only strengthened this spirit.

They called it the STAR BURGER, and the launch campaign started from a thought as simple as it is true: when a burger is good, you don’t need celebrities to recommend it. The burger is the star. It recommends itself.

Under the slogan “Star Burger. Recommended by its ingredients, not by chefs”, KFC highlights all the ingredients that make up the new burger: crispy chicken, hashbrown, cheddar, creamy sour cream & onion sauce, and a brioche bun.